Technical vs Engagement SEO

An effective SEO strategy leads to increased organic traffic, more qualified leads, better brand awareness, and ultimately increased revenue. If your SEO program isn't providing all of these benefits you may be allocating too much time to the wrong tasks. Fortunately, ClearSEO is your one-stop for all.

It’s time to revisit your strategy. Because SEO has changed a lot in recent years. Veterans of the early days will tell you horror stories about keyword density and link farms. It worked for a time but it was all about technical prowess to manipulate Google systems. Those days are over and good riddance because Google has gone to great lengths to interpret user queries, monitor engagement with SERPs, and decipher online content, all to provide the best answers at the top of search results.

SEO is the foundation of all SEO efforts. But once that foundation is solid the focus must shift to engagement SEO. If your SEO strategy isn't driving revenue it's time to revise your approach and refocus efforts on the tasks that move the needle.

Technical SEO focuses on optimizing site code. It creates the foundation that allows search engines to find and catalog site content efficiently and render pages correctly. Without clean,optimized code at its core a site may not appear in search results at all, much less rank well,making content marketing efforts ineffective.

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For this reason, certain Technical SEO tasks must be addressed first:

● Crawl issues:

They prevent search engines from accessing and indexing site content.This issue is commonly caused by incorrect formatting in robots. txt file,unintentional use if no-index tags on content, server limitations on crawl rates or redirect loops.

● Rendering issues:

These issues occur when site code prevents search crawlers from viewing all page content and components, often the results of heavy Javascript use.To make sure search crawlers call to see all the page content use the fetch as Google tool in Google search console, and make sure Google renders everything that'sdesigned to on the page.

● Unintentional 404s:

Sometimes a page is intentionally deleted and a 404 error is fine and appropriate. Unintentional 404s are commonly caused when 301 redirects aren'tput in place after page URLs change.

● Slow. page-load speeds:

Pages that take too long to load negatively impact search rankings and create a poor user experience. Use Gtmetrix to text site performance. Itwill provide performance grades and a prioritized list of recommendations for improving load speeds.

● Mobile usability:

The site must display and function well on mobile devices. A bad mobile site negatively impacts both rankings and user experience.

With these foundational technical tasks complete it's time to shift to engagement SEO work.Other technical tasks such as those suggested by a machine-run technical SEO audit can be addressed iteratively so as not to exceed 20% of total SEO efforts.

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Tactical ways to increase engagement SEO

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● Speed up your site plus make it responsive: if your landing page is too slow almost half your potential visitors admit they are less likely to make a purchase. People will stay on your site longer and are more willing to search around for what they need when they don't feel like they are wasting time waiting for pages to load.

● Eliminate basic technical SEO errors: nothing is more disruptive to a website user experience than weird technical issues.

● Give people different ways to engage in your content: when I was a kid, Iremember taking an assessment that determined my learning style. Some people learn better through visual, auditory, or tactile styles. Think about this when you createcontent.

● Produce helpful content

● Clean up your navigation and site design

● Improvement internal linking and suggested postS

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