Overcome the Challenges your Company is facing with ClearSEO

● Challenge faced by Businesses in today's time -

The challenges that brands and businesses face today from a search marketing perspective?

All brands and businesses are continually striving for online growth and they are up against frequently evolving search engines with machine learning looking to return the right websites/content to achieve more ‘satisfied users’.

This is the biggest challenge facing search marketing, with the need to understand the metrics which the machines are classifying as ‘satisfied’.

There is a continual need to keep reviewing and evaluating the current search marketing strategies to ensure that they are correct and that they are returning the expected performance, through keyword positions and subsequent organic sessions.

This will either then be an acknowledgment that the strategy is correct or whether or not it needs altering based on the findings.

Being in strong keyword positions however is just the start, further metrics such as click-through rate (CTR) and conversions that are ‘satisfied’ signals to the search engines also need to be continually reviewed.

● Google has a better understanding of the pages -

There are areas that some sites feel are unnecessary about their site, even e-commerce sites need unique and knowledgeable content.

Google is smart enough to understand what your site and page are about, but creating content particularly at the category level gives Google a better understanding of the pages it is serving.

Guides can sometimes be overlooked on e-commerce sites but can provide a valuable source of information that search engines such as Google and Binge will like.

We have seen better converting traffic for sites where informational terms have ranked – such as ‘the difference between’ & ‘what does X mean’

The feeling is that the idea of‘intent’ appears to be much more critical in terms of the content you produce and is something that has been overlooked by many businesses. Here at ClearSEO,we have, especially over the past few strategy phases, looking at angles that represent a ‘new way of thinking or ‘approaching’ search marketing.

Good informative content will give abrand an edge over their competition – well as long as the content is better quality than their competitors.

But in addition to content, there is still a lack of basic technical setup on sites which is the foundation that needs to be built upon, to include elements such as speed, mobile, markup,keywords, and taxonomy of the site.

Ensuring the base setup of a site is correct and logical will allow the search engine bots to better understand and serve the content in the search engine results pages (SERPs).

Another area that has fallen to the wayside over the past couple of years is online customer service. The better the customer service then the better reviews which can be requested and returned through structured markups – this then leads to better CTRs, which although not officially confirmed as a possible ranking factor, the machines are likely to be looking at this metric.

Undertaking checks on various clients and their industry helps pull together a more comprehensive list, which would subsequently lead to a resolution. With ClearSEO all the challenges faced by your company or brand become easy to overcome just in few minutes. All you need is to opt for ClearSEO for the best services. It not only grab organic traffic for your site but also in Digital Marketing and guiding you in all the challenges. Being a Search Engine Optimization ClearSEO is the best option being chosen for the overall growth of the company or brand.

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