How was SEO (Search Engine Optimization) started?

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.SEO targets unpaid traffic (known as"natural" or "organic" results) rather than direct traffic or paid traffic. Unpaid traffic may originate from different kinds of searches,including image search, video search, academic search, news search, and industry-specific vertical search engines.

As an Internet marketing strategy,SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. SEO is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page (SERP). These visitors can then potentially be converted into customer.

History of SEO's -

Webmasters and content providers began optimizing websites for search engines in the mid-1990s, as the firstsearch engines were cataloging the early Web. Initially, all webmasters only needed to submit the address of a page, or URL, to the various engines which would send a web crawler to crawl that page, extract links to other pages from it, and return information found on the page to be indexed. The process involves a search engine spider downloading a page and storing it on the search engine's server.

A second program, known as an indexer, extracts information about the page, such as the words it contains,where they are located, and any weight for specific words, as well as all links the page contains. All of this information is then placed into a scheduler for crawling at a later date.

Website owners recognized the valueof a high ranking and visibility in search engine results, creating an opportunity for both white hat and black hat SEO practitioners.

Early versions of search algorithms relied on webmaster-provided information such as the keyword meta tag or index files in engines like ALIWEB. Meta tags provide a guide to each page's content.Using metadata to index pages was found to be less than reliable, however,because the webmaster's choice of keywords in the meta tag could potentially bean inaccurate representation of the site's actual content. Inaccurate,incomplete, and inconsistent data in meta tags could and did cause pages to rank for irrelevant searches. Web content providers also manipulated some attributes within the HTML source of a page in an attempt to rank well in search engines. By 1997, search engine designers recognized that webmasters were making efforts to rank well in their search engines and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.

By heavily relying on factors such as keyword density, which were exclusively within a webmaster's control, early search engines suffered from abuse and ranking manipulation. To provide better results to their users, search engines had to adapt to ensure their results pages showed the most relevant search results, rather than unrelated pages stuffed with numerous keywords by unscrupulous webmasters. This meant moving away from heavy reliance on term density to a more holistic process for scoring semantic signals. Since the success and popularity of a search engine are determined by its ability to produce the most relevant results to any given search, poor quality or irrelevant search results could lead users to find other search sources. Search engines responded by developing more complex ranking algorithms, taking into account additional factors that were more difficult for webmasters to manipulate.

Some search engines have also reached out to the SEO industry, and are frequent sponsors and guests at SEO conferences, webchats, and seminars. Major search engines provide information and guidelines to help with website optimization. Google has a Sitemaps program to help webmasters learn if Google is having any problems indexing their website and also provides data on Google traffic to the website. Bing Web Webmasterss provides a way for webmasters to submit a sitemap and web feeds,allows users to determine the "crawl rate", and track the web pages index status.

In 2015, it was reported that Google was developing and promoting mobile search as a key feature within future products. In response, many brands began to take a different approach to their Internet marketing strategies.

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May it be Keyword Research, Website Optimization, Link Building or Content Marketing. We provide the best results,with 80% growth in organic traffic, during the times of lockdown businesses that opted for ClearSEO have grown tremendously. We have scalable packages not only for big companies but also we specialize in Small Businesses.

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