How to turn SEO strategy into Action with Content Marketing

SEO is the practice of increasing the quantity and quality of traffic to a website through organic search engine results. One of the features of SEO is Content Marketing. Content marketing is to educate, engage and create brand awareness by providing value to digital audiences. It is a key to organic SEO. The team at ClearSEO is always and up to date on turning SEO strategy into Action with Content Marketing. This SEO strategy needs various steps to follow to be in action with Content marketing.

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These are:

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1. Make Accessible and Crawlable Content -

The content you write is why your website attracts the traffic, so fresh content must be uploaded to a website in photos, videos, and blogs because this makes a website relevant and engaging to Google spiders.

For the Fresher companies, Google spiders are little bots that help Google scan the website; these bots look for excellent content to push it up to the top Google rankings. And it is your content only that makes you look standout amongst the crowd and competitors.

Write a content copy in the meta tag title and description in the form of a small message that tells the company’s brand story to make a website more accessible and crawlable.

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2. Find the Keywords -

Keywords are the words people type into search engines to find something. Therefore, it is essential for business owners to know what keywords potential customers use to discover products and services. Business owners and marketers can then aim to rank for those keywords.

There are a few ways you can find out the keywords people are using to find you. The easiest way is to listen to your audience. What do they say? What do they click on? What are they excited about on social media? One option is to use GOOGLE TRENDS, a free tool, to see how keywords rank and compare. As a business owner or marketer, you must know what keywords your target customers are using to discover products and services relevant to your brand. Once you determine those keywords, you can aim to rank for them.

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3. Use the Search Engine Page Results -

If you want to be on the first page of search results, pay attention to the SERPs. Search results are your roadmap to successful content creation. If you focus on them properly, you can quickly determine what your target audience is looking for and how you can attract them using content marketing. You can also discover what’s missing and what needs to be done to fill that gap. So,fill the SERP gaps with informational and quality content and boost your search rankings.

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4. Be Authoritative -

It writes quality, educational content that adds value to your reader’s lives. If you can have someone already an authority on the subject, get them to write and publish the article. Their potential social media and backlinking influence will help amplify your message more traditionally.

You’ll get more Google love if others share your content around the web and if your bounce rates are low. It may not be easy at first to identify these influencer or micro-influencer types, butbuilding partnerships with them is a great way to help your audience get what they need while driving more quality to your site.

Quality of Content is Directly proportional to a website’s traffic; it’s a simple formula