How SEO Can Drive Your Marketing Initiatives?

SEO stands for search engine organization, which is a digital marketing strategy that focuses on your website’s presence in search results on search engines like Google. When you understand how SEO works, you can use different tactics to increase your visibility in search results.Today’s modern marketing departments encompass a variety of roles that blend expertise in both traditional and digital mediums. Hiring for SEO-related roles, in particular, has increased by over 40% in the last year. Companies are injecting more dollars than ever into organic search and content marketing. This strategic shift calls on SEO and marketing teams to move in concert in order to achieve mutual campaign KPIs.

ClearSEO always makes it their priority in considering how SEO can drive your marketing initiatives. Crossing the collaborative divide requires an equally mindful transition towards consistent communication, project management process, and team building.

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● The Issue With Integration:-

Making two cross-discipline teams work cohesively can be challenging.About 75% of cross-functional teams fail. In order to mitigate the risk of a poorly executed campaign, it’s vital to integrate the day-to-day functions of both marketing and SEO teams.

● Impact On Revenue:-

Successful inter-departmental collaboration can be tied to revenue and positive brand impact.Over 90% of the Google traffic is observed on the first page, meaning if you are ranking on the second, third, or tenth page your marketing efforts are unlikely to be seen.Social media marketing and content strategy have long been the territory of traditional marketers.Hybridized digital marketers and SEO strategists can help drive marketing objectives centered around the most compelling and technical aspects, bringing to the table a unique understanding of how organic search helps drive brand visibility.

Every business big or small needs some kind of internet exposure today. Because that’s where the world is headed. And if your business doesn’t catch up, it is bound to stay behind. However,there are many moving parts to a business that one needs to manage, even if it’s small. Right from taking customer’s calls to fulfilling orders to dealing with other business-related activities.

In between all of this, focusing on digital marketing or even making a start on promoting your business online can take a backseat. Besides that, as you move forward you face a ton of options when it comes to marketing. And things get confusing as to what you can or should do to tap into the vast power of digital marketing.

One simple way to start or enhance your digital marketing journey is with the help of search engine optimization or SEO. Even though there are multiple ways to promote your business on the web, nothing comes close to the power of SEO as it is known to fetch you a higher ROI when applied effectively.

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Here’s how SEO can help you in the long run.

1. • It lets you drive targeted, organic search traffic that is relevant to your industry.

2. • It helps your brand gain higher visibility and more exposure.

3. • It makes it easy to attract people that will convert into customers.

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Now, a lot of businesses still have a misconception about SEO that it doesn’t compare well with the popular form of marketing- word of mouth. What they fail to realize is SEO is the word of mouth of the internet era. It’s a whole new way to gain more referrals for your business at a lesser cost.

When you look at traditional word-of-mouth marketing, you find that it is not a scalable as search engine optimization which makes SEO much more powerful. If you look around, you’ll find that every business that’s determined to grow is taking SEO seriously. Gone are the dayswhen SEO was only an option.

Today, it has become an integral part of an effective digital marketing strategy. The kind of potential it can create for a business is nothing to ignore