A major feature of off-page SEO is link building. Link building or creating backlinks to your site is the most important off-page SEO technique. More the backlinks more your site will be visible and also you can find your competitor links from backlinks analysis tools. Not only the quantity but also the quality of backlinks matter here. So,you must collect good quality backlinks so that it helps you in ranking. There are several ways for performing backlinking.
A major feature of off-page SEO is link building. Link building or creating backlinks to your site is the most important off-page SEO technique. More the backlinks more your site will be visible and also you can find your competitor links from backlinks analysis tools. Not only the quantity but also the quality of backlinks matter here. So,you must collect good quality backlinks so that it helps you in ranking. There are several ways for performing backlinking.
In directory submission, yourwebsite URL along with few details need to be submitted to the web in a directory under a suitable category. This is an effective way of link building and helps in increasing page authority.
Social bookmarking allows users to add, edit and share bookmarks of web documents. This is an important practice of off-page SEO. In social bookmarking sites the web pages that we bookmark are considered as backlinks which in turn help in attracting traffic to your site.
If you find a blog that is relevant to your website or that includes a topic with a common interest or something that you are an expert in, then you can write a comment in the blog and share your view or knowledge on that including your website’s link or your portfolio.Blog commenting is a way you can grab people’s attention by showing them that you are an industry expert and ask them to visit your website for the same.
Guest blogging or guest posting isone of the very popular link-building processes of off-page SEO where you can post blogs or relevant quality content to a website that accepts guest blogging. If people visiting that parent blogging site get to read your content and love it they will be interested to visit your website as well. And your page will get a click along with an authentic audience.
If your website is a business website or you have a physical establishment of your business, then the business listing is a good way to adopt for link building or to share your business details online. There are many business listing sites where you can list your business and increase your website’s visibility- Google Business Listing, Bing Places for Business, Yellow Pages, Yelp, Just Dial, etc.
Social media is a strong strategy for gathering some good traffic and branding of your product or service as well. By being active in popular social media platforms like Facebook,Instagram, Twitter, Google+, etc. you can create a good network of potential customers or common-minded people, and thus by exhibiting your brand or website in front of them can lead you to get quality links to your site.
This is another great off-page SEO technique that increases your website authority and creates bonding with another person. In this process, you have an approach to other link builders orlink influences who are dealing with this technique. You can also approach bloggers for writing content on their website and you will get a link at the author section. Another you can find a journalist who is looking for sources with help of a source bottle, here you have to write on the topic according to them and you will get a free link to your site.
Similar to a healthy lifestyle requires both a healthy mind and healthy physic, a healthy website requires both on-page and off-page activities to make it fully fit or optimized. Play with the strategies, know the exact forte for your website, and implement it to get the desired output.